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Exciting Announcement: Knox to Nexon - The Next Generation Blue-collar Performance Workwear

Exciting Announcement: Knox to Nexon - The Next Generation Blue-collar Performance Workwear

- March 17, 2025

We are thrilled to announce an exciting new chapter in our journey—Knox is rebranding and transitioning to Nexon. This transformation marks a bold step forward, combining decades of expertise in fire-resistant workwear with a new, forward-thinking vision for the future. As Nexon, we are introducing the next generation of performance workwear, designed to provide unmatched protection, comfort, and innovation for workers in the most demanding environments.

Why the Rebrand? At Knox, we’ve always been driven by a commitment to safety, durability, and quality. For years, we’ve worked hard to ensure that our products stand up to the toughest conditions, providing reliable fire-resistant protection for workers across industries. However, as our company has evolved and expanded, we realized that it was time for a brand refresh—one that reflects our growing aspirations and vision for the future.

The new name, Nexon, represents a fusion of next-generation innovation with proven powerful blue-collar performance workwear. It’s a name that signifies our commitment to pushing the boundaries of workwear technology, while remaining grounded in the values that have made us a trusted brand for thousands of workers. The rebranding is a natural evolution as we continue to broaden our product offerings, incorporate cutting-edge materials, and refine our designs to meet the ever-changing needs of today’s workforce.

WTF is Nexon? At Nexon, we are proud to introduce the next generation of blue-collar performance workwear. Our mission is clear: to provide workers across all industries with the most advanced, comfortable, and durable workwear available. With a renewed focus on innovation, sustainability, and safety, we are creating products that not only meet but exceed industry standards.

Our core values include:

  • Innovation: We’re dedicated to developing new technologies and using advanced materials to enhance the performance of our workwear.
  • Durability: As we continue our legacy of creating long-lasting, reliable clothing, Nexon products are built to endure the harshest work conditions.
  • Safety: Our primary goal remains to protect workers. Every Nexon product is crafted with superior fire-resistant materials and carefully tested to meet the latest safety standards.
  • Comfort: Performance doesn’t have to mean sacrificing comfort. Nexon workwear is designed to move with you, providing all-day comfort without compromising on protection.
  • Sustainability: We are committed to environmentally responsible practices in the design, manufacturing, and distribution of our products, ensuring that our workwear is both effective and eco-conscious.

What’s New with Nexon? As part of our transition to Nexon, we’re introducing several exciting changes that will elevate your experience with our brand and our products.

1. Next-Gen Workwear Technology: Nexon's new line of workwear includes advanced fabrics and performance-driven designs that are setting new benchmarks in the industry. From fire-resistant materials to moisture-wicking linings and breathable fabrics, our clothing is engineered to withstand extreme environments while ensuring maximum comfort.

2. Expanded Product Range: We’re broadening our offerings to provide even more options for our customers. Whether you need arc flash protection, heat-resistant materials, or electrical hazard-rated clothing, Nexon is developing new and improved solutions to meet the needs of all workers—across more industries than ever before. We’ll continue to offer our signature flame-resistant shirts, pants, coveralls, and jackets, but you can also expect additional specialized gear like high-visibility FR clothing and chemical-resistant protective wear.

3. Modern Aesthetic and Fit: Nexon is bringing fresh, modern designs to the workwear market. Our clothes aren’t just functional—they’re stylish, too. We’ve redesigned our cuts and fits to offer a more contemporary, athletic feel without sacrificing the durability needed for demanding jobs. Look out for sleek, professional designs that allow workers to feel confident and comfortable both on and off the job.

4. Sustainability Efforts: In response to growing demand for environmentally responsible products, Nexon is committed to sustainability. We are focusing on using eco-friendly materials, reducing waste during production, and pursuing energy-efficient practices across our operations. With every purchase, you’ll be supporting a brand that cares about both your safety and the planet.

5. Enhanced Customer Experience: As part of the rebrand, we’re also revamping our customer service and support offerings. Expect more personalized services, improved online shopping experiences, and enhanced customer care. Our goal is to make your experience as smooth and hassle-free as possible, whether you're purchasing workwear for a single worker or outfitting an entire team.

What Does This Mean for You? Loyal Customers: If you’ve been a fan of Knox, rest assured that you’re still getting the same high-quality products you trust—just under a new name and with even more benefits. Our legacy of safety and durability remains unchanged, and we will continue to offer the products that meet the strictest standards for protection. The transition to Nexon only means more options, greater innovation, and a commitment to meeting your evolving needs.

New Customers: If you haven’t yet experienced our fire-resistant clothing, now is the perfect time to discover Nexon. Our new line of workwear is designed to keep you safe while enhancing your performance, no matter what your job entails. Whether you’re working in construction, electrical, oil and gas, or another high-risk industry, we’ve got you covered.

Transition Details: During the transition to Nexon, we want to make the process as smooth as possible for you. Here’s what you can expect:

  • Same Great Products, New Name: All your favorite Knox products will now be available under the Nexon brand. While the logo and name are changing, the quality and performance of our products will remain the same.
  • Website Updates: Our website will soon be updated to reflect our new branding, with an improved user interface for easier shopping and browsing. You can expect an enhanced online experience with easier access to product information and resources.
  • Continued Customer Support: Our dedicated customer support team remains committed to providing you with top-notch service. If you have any questions about the rebrand or need assistance, don’t hesitate to reach out.

Join The Journey: We’re excited to take this next step in our evolution and invite you to join us. Nexon isn’t just a rebrand—it’s the future of performance workwear. We’re committed to delivering products that empower workers to do their best, no matter what challenges they face. With Nexon, you’ll experience innovation, comfort, and safety like never before.

Thank you for your continued support. We look forward to serving you as Nexon, the next generation of performance workwear. Stay tuned for more updates, and don’t forget to check out our new website to explore our full range of products.

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